About Nonu & Popo · Est. 2020
Books that bridge worlds.
We are a UK-based children's book brand on a mission to make bilingual Hindi-English reading feel like the best part of a child's day — not a chore, not a lesson, just pure joy.
2020
Founded
UK
Based In
5
Countries
What We Believe
Four things we never compromise on.
Language is love
भाषा ही प्यार है
When a child hears their grandmother's language in a story, something magical happens — a thread between generations stays alive. We believe every Hindi word learned is an act of love passed forward.
Laughter is the teacher
हँसी ही शिक्षक है
Children don't learn from lectures — they learn from stories that make them laugh, gasp, and beg for one more page. Joy is the most effective curriculum we know.
Culture is identity
संस्कृति ही पहचान है
A child who feels proud of where their family comes from carries that confidence everywhere. Every book we make is a small act of cultural preservation.
Excellence without apology
बिना माफी के उत्कृष्टता
Bilingual books for children deserve the same craft, illustration quality, and storytelling as any other children's book — no compromises, no exceptions.
The People
Behind every page, a real human.
No AI, no ghostwriters. Every word, illustration, and idea comes from this small, passionate team.
Co-Founder, Storyteller & Chief Fun Officer
Namrata Dwivedi
Lived in 4 countriesFormer Apple & Amazon
Advisor, Educator & Grandkid Wrangler
Usha Dubey
42 years teaching ScienceDegrees in 3 disciplines
Advisor, Geologist & Storytelling Granddad
Ashok Kumar Dubey
PhD from UKProf. at IIT-Roorkee
Illustrator, Dreamer & Chief Doodler
Nidhi Wadhwa
20+ years illustratingFounder of Blue Fish Tales
The Process
How a book is born
From a blank page to a child's bedside — here is every step we refuse to skip.
01
Research
We spend months with children, parents, and educators to find the real gaps in bilingual learning.
02
Write
Stories are crafted so each page earns a laugh before it earns a vocabulary point.
03
Illustrate
Nidhi's team hand-draws every scene — 20+ years of illustration experience in every brushstroke.
04
Test
Real children. Real classrooms. Real grandparents. If the book doesn't work for them, it doesn't ship.
05
Publish
Printed on premium FSC-certified paper and delivered to families in UK, US, Canada, Australia & India.
As Featured In
The GuardianBBC Asian NetworkMumsnetGoodreadsThe Asian TodaySchools WeekBookBrunch
“We didn't find the book we were looking for — so we wrote it.”
— Namrata Dwivedi, Co-Founder
Join The Family
Ready to bring Hindi home?
12,000+ families across 5 countries have already made Nonu & Popo part of their bedtime ritual. You are next.